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Beauty Industry

Vitamin Company To Focus on Beauty

Natrol has two new supplement products with beauty claims.

Natrol LLC, a leading U.S. manufacturer of vitamins and supplements is introducing two new products with beauty claims: Natrol Skin, Hair & Nails and  Natrol Biotin Plus.

This is the company’s first product introduction since being under new ownership by Aurobindo Pharma USA Inc. The new products will be on store shelves in May at select retailers nationwide, such as Walgreens, Sprouts and other health food retailers.

Skin, Hair & Nails and Biotin Plus are the newest additions to Natrol’s growing suite of beauty products.  Focusing on skin health and vitality, both products are anchored with clinical strength lutein. 

“To date, lutein has primarily been associated with eye health, but it has been shown to have a significant effect on skin. Most beauty supplements available in the marketplace do not include this essential ingredient for skin health. Natrol is the first to apply it in the beauty segment,” said Michelle Baron, Brand Manager, Innovation, Natrol.



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